Team variety: the case of Baptiste Bicycles. An illustration of team variety can be provided by an imaginary company that designs, produces, and sells bicycles: Baptiste Bicycles . The company is run by a team of senior executives.
This executive team sets the company’s strategy and is responsible for the daily operations that align with this strategy.
The marketing team is responsible for getting the bicycles on the market. They do that through customer relations, data analytics (customer journeys), online and offline communication, public relations, and sales activities.
A completely different example is provided by Baptiste’s production teams; teams that assemble the bicycles in the factory. Their members have individual tasks in a production line but are – as a team – responsible for the end product.
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