Social loafing describes the tendency of individuals to put forth less effort when they are part of a group. Because all members of the group are pooling their effort to achieve a common goal, each member of the group contributes less than they would if they were individually responsible.
At rope pulling exercise:
Source: Ringelmann (1913); Kravitz and Martin (1986)
The major reason is the diffusion of responsibility, we expect somebody else to take responsibility.
How to manage social loafing:
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